Website Content Writing | Web Copywriting – Content is King!
Having well written, well structured website content is crucial to performing well in the search engines as well as engaging with your target audience. search engines like Google use content as a determining factor in how it positions a website in the search results it serves for a particular search query.
SEO and Content Writing
Writing content for the web involves a very different skill-set to writing for print documents and publications. You must factor in SEO techniques whilst still maintaining a high readability level for your visitors. This requires careful injection of keywords/keyphrases you are targeting for that particular page as well as analysing the keyword density for that page (how many times a keyword is used compared to the amount of content on the page). Keeping the content succinct is also very important:
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
“Jakob Nielsen’s” Alertbox, May 6, 2008
Offsite Content Writing – Blogging, Press Releases & Articles
Content writing is not just important for your website, it’s vital to your whole web presence. Whether it is a Press Release, blog comment or Article about your business, you need to have a consistent, high quality approach to content writing on the internet.
Why choose us?
We know how to create exciting, engaging content and how to optimise it to give your website the best chance of success in the Search Engines. Contact us now to find out more.
