Pay-Per-Click (PPC) Advertising
Pay Per Click advertising is the single fastest way to get instant traffic and highly qualified sales leads directly to your business website. It is also, by a funny coincidence, the fastest growing form of online marketing.
Web Design Showroom offers small businesses an opportunity to acheive instant high quality business and sales leads, generating measurable ROI. No matter what size budget you wish to set aside for PPC advertising, our campaigns will help you maximise your Online Promotional Investment.
Pay Per Click adertising should be part of a staged approach to your online marketing activities. Thats why we offer PPC campaign management as part of our Online Marketing Packages.
What is Pay-Per-Click (PPC) Advertising?
PPC Advertising is typically a bidding system used by Search Engines like Google, Yahoo and Bing, which allows advertisers to compete on keyword phrases relevant to their target market.
This means that when a potential customer searches on a specific keyword or phrase, the results page that is delivered will contain both “Natural” or “Organic” results (to the left) and paid-for ads (above and to the right).
The search engines will then charge you for each time a customer is sent to your website via that ad. CPC (Cost Per Click) is a key factor in determing your ads position in the search results – if you outbid your competitors (Cost Per Click increases) on a given keyword, your advert will appear above theirs.
PPC adverts are shown at the top and right of search results
These ads will also appear on a huge network of relevant websites across the internet that display Search Engine based advertsing.
Advantages of PPC Management
A well researched and well defined PPC Campaign can make a measurable difference on your Return on Investment. Expert advice and decision making from the start can mean the difference from earning thousands in increased revenue and the loss of 00′s of pounds.
Because of our professional experience managing large PPC campaign budgets, we understand the intricacies of maximising Return on Investment and stream-lining complex campaigns. We are able to apply this hard earned knowledge to budgets of any size, whether it be £20 per week to £500 a day.
